Can Content Marketing Combat Overtourism?
At ITB Berlin, GLP Film's Founder and Chief Strategist, Rob Holmes, discussed the topic of overtourism and how GLP Films is doing its part for the planet by leveraging marketing strategies as a force for good.
GLP presents two special events at itb berlin 2018
Join GLP for two special presentation events at ITB Berlin March 7 & 8. Join us in person for a chance to win a package of gear from our partners, or tune in via Facebook Live from anywhere in the world.
GLP Films Wins Best Adventure Travel Film For Second Year IN A Row
For the second consecutive year, GLP Films won first place in the 2017 “Adventure in Motion” film contest, a coveted travel industry competition bringing in over 140 film submissions from leading travel brands around the world. The winning film, “The Man at the End of the World,” was selected the winner by over 850 travel trade professionals at ATWS in Salta, Argentina.
Interview with Rob Holmes – How to Identify Your Next Great Story
Rob Holmes, GLP Films' Founder and Chief Strategist, sat down for an interview on the Love Your Story Podcast to discuss GLP's approach to storytelling and how we help clients to identify and grow their business, usually through helping them tell their story.
glp films named a finalist in 2017 Adventure in motion film contest
GLP Films, along with seven other finalists, were notified of their selection to the Top 8 in the 2017 Adventure in Motion film contest by the Adventure in Motion Voting Committee. GLP Films’ contest entry, “The Man at the End of the World,” features the remote and otherworldly landscapes of Tierra del Fuego through the eyes of one of its original pioneers.
GLP Films wins 2nd place food travel media award from world food travel association
The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism, announced the winners of the 2017 FoodTrekking Awards for excellence in food and beverage tourism. GLP Films won 2nd Place in the Best Food Travel Media category for the recent short-film series on food travel in Peru.
lifestraw and GLP films' "empowered" video goes viral in support of international women's day
LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, recently completed its third annual Follow the Liters campaign in western Kenya. To celebrate, LifeStraw partnered with GLP Films to produce a short-film honoring the women in Kenya that work year-round to make the program possible. In the first 24 hours, the film garnered over 50,000 views and continues to gain traction with 67,000 views to date.
Authentic Stories Make Successful Content
Having hosted the fourth annual Short Film Showcase at ITB Berlin, which featured GLP Films' best travel storytelling content so far, GLP's Rob Holmes led a session entitled ROI Of Story Telling: Keys To Successful Content Marketing Campaigns. Speaking to ITB Berlin News, Rob Holmes, Chief Strategist at GLP Films, expanded on what makes for successful content marketing.
GLP Creates film for unwto sustainable tourism initiative
GLP partnered with the UNWTO to create a short-film to inspire awareness and action for the 2017 International Year of Sustainable Tourism for Development. The UNWTO is organizing this international year, with celebrations around the globe. Private and public stakeholders are called to action in order to positively contribute to the initiative.
Inkaterra Hotels Celebrates 40 Years with Commemorative Short-Film and Marketing Campaign by GLP Films
Inkaterra Hotels, one of National Geographic’s Unique Lodges of the World, and GLP Films, have partnered on a film and marketing campaign to celebrate Inkaterra’s 40th anniversary. GLP Films used authentic storytelling and digital marketing strategies to showcase Inkaterra Hotels’ groundbreaking sustainability efforts. The film premiered at Inkaterra’s 40th anniversary celebration in Lima, Peru on November 4.
GLP Films and LifeStraw Partner for Inspirational Film Series, with First Film in Maine
GLP Films and LifeStraw, a cause-driven company that provides water purification solutions, have partnered on a new short-film series with its first film set in Maine. “A Life Inspired” is a character-driven film series focused on LifeStraw’s foremost set of values, off-trail adventure paired with giving back.
STORY-BASED SALKANTAY FILM WINS GLOBAL ADVENTURE TRAVEL FILM AWARD
GLP Films and our partners at Mountain Lodges of Peru won first place in the 2016 Adventure in Motion film contest at the Adventure Travel World Summit. The Adventure Travel Trade Association (ATTA)’s 3rd Annual “Adventure in Motion” film contest has become an acclaimed contest for the adventure travel industry, garnering 126 film submissions from leading global travel brands.
Basecamp Foundation wins World Responsible Tourism Award
GLP Films and our partners at Basecamp Foundation won 2nd place in the category for Best Short Film for Responsible Tourism at the World Responsible Tourism Awards 2014 for the film, Pioneering Sustainable Tourism in Kenya’s Masai Mara. The award-winning film showcases Basecamp Foundation's pioneering sustainable tourism model that serves to protect the unique Masai Mara-Serengeti ecosystem.
GLP Films and National Geographic Announce Strategic Partnership
GLP Films (GLP), an award-winning film production and marketing company, and National Geographic, one of the world’s largest nonprofit scientific and educational organizations, have established a strategic partnership to produce compelling new content for the National Geographic website and digital channels. To date, GLP has produced five short-films in partnership with National Geographic.
ESTC 2015: An Interview with GLP Films’ Chief Storyteller
ESTC 2015 was a world class event, packed with great meetings, educational sessions, and four presentations from GLP’s very own Founder and Chief Storyteller, Rob Holmes. Somewhere between the excursions around the sky-high Quito city center and catching up with old friends, Rob found some time to talk about the future of the travel industry and GLP’s role in ecotourism.
GLP Films and the GSTC Announce Strategic Partnership
GLP Films and the Global Sustainable Tourism Council (GSTC), a leader in establishing and managing standards for sustainable tourism, have formalized a strategic partnership to showcase GSTC destinations at the forefront of sustainable development through a new storytelling initiative. GLP Films will produce compelling new film content celebrating GSTC destinations, with the aim to share these stories with the global travel community to promote sustainable destination development.
La Paz on Foot and GLP Films Collaborate on Unique Promotional Video
GLP Films and La Paz on Foot share the benefits of a recent filmmaking collaboration that allowed them to showcase their skills as destination storytellers and a purveyor of high-quality, responsible travel in the Central Andes, respectively. La Paz on Foot became an official partner to help with on-location logistics for the Bolivia film expedition in exchange for a short promotional video produced by GLP Films.