Research & Trends



2017 Content marketing trends for the travel industry

Content marketing is a key tool in the industry to promote products direct to consumers and the trade. We looked at several 2017 content marketing trend reports as well as calling on our own experiences, and came up with a short-list of trends to help drive your content marketing strategy.


measuring the ROI of storytelling

Measuring the ROI or Return On Investment of storytelling is a powerful tool, but oftentimes it becomes the most challenging component of any content marketing campaign. Here's some tips on how to measure the ROI of a storytelling campaign.


How Can Your Marketing Plan Support 2017 Sustainable Tourism Goals?

2017 is UNWTO's International Year of Sustainable Tourism for Development, a year to reflect on how far the travel industry has come and how much still needs to be improved. We take a look at how a marketing plan can play a positive role in sustainable tourism efforts.

Screen Shot 2017-01-12 at 9.41.11 AM.png

storytelling + content marketing strategies for the travel industry

In December 2016, GLP Films contributed to PATA's Connected Visitor Economy Bulletin. This report contains in-house expertise and current research on the science of storytelling, destination development, sustainability and marketing strategies.