Research & Trends



measuring the ROI of storytelling

Measuring the ROI or Return On Investment of storytelling is a powerful tool, but oftentimes it becomes the most challenging component of any content marketing campaign. Here's some tips on how to measure the ROI of a storytelling campaign.


How Can Your Marketing Plan Support 2017 Sustainable Tourism Goals?

2017 is UNWTO's International Year of Sustainable Tourism for Development, a year to reflect on how far the travel industry has come and how much still needs to be improved. We take a look at how a marketing plan can play a positive role in sustainable tourism efforts.

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storytelling + content marketing strategies for the travel industry

In December 2016, GLP Films contributed to PATA's Connected Visitor Economy Bulletin. This report contains in-house expertise and current research on the science of storytelling, destination development, sustainability and marketing strategies.