Research & Trends

 

 
 

A Quick Guide to SEo for the Travel Industry

Today’s travelers are heading online to do most of their trip research, planning, and booking. So, landing that top spot in the search engine results is becoming increasingly more valuable and competitive. We share three methods to improve your ranking signals and how travel SEO can easily fit into your content marketing strategy.

 
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Are Influencers an Effective Tool for Marketing Travel?

Influencers have been a buzzword for marketing strategists in the travel industry for a number of years. We’ve all seen influencer posts - the inspiring landscapes, beautiful faces and of course a heavy dose of hashtags, likes and comments. But not all influencers are created equal. Explore best practices to effectively integrate influencers into your marketing campaign.

Accidental Success: An Emerging Destination & Stakeholder Collaboration

Kosovo Rising was soft-launched on social media this past May with an overwhelming response. This was the result of an uncoordinated effort from stakeholders across Kosovo’s tourism supply chain. What can we learn from this accidental success?

 

#trumpslump - can we rewrite the story?

As we head into the Summer travel season in the United States, the tourism industry is facing a new challenge - projected decline in tourism caused by the recent #TrumpSlump. We have some ideas for how to combat this emerging trend by using some content marketing strategies. 

 
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2017 Content marketing trends for the travel industry

Content marketing is a key tool in the industry to promote products direct to consumers and the trade. We looked at several 2017 content marketing trend reports as well as calling on our own experiences, and came up with a short-list of trends to help drive your content marketing strategy.

 

measuring the ROI of storytelling

Measuring the ROI or Return On Investment of storytelling is a powerful tool, but oftentimes it becomes the most challenging component of any content marketing campaign. Here's some tips on how to measure the ROI of a storytelling campaign.

 

 
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How Can Your Marketing Plan Support 2017 Sustainable Tourism Goals?

2017 is UNWTO's International Year of Sustainable Tourism for Development, a year to reflect on how far the travel industry has come and how much still needs to be improved. We take a look at how a marketing plan can play a positive role in sustainable tourism efforts.

 
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storytelling + content marketing strategies for the travel industry

In December 2016, GLP Films contributed to PATA's Connected Visitor Economy Bulletin. This report contains in-house expertise and current research on the science of storytelling, destination development, sustainability and marketing strategies.