Sustainable Tourism Training
Enhancing the industry's skills with capacity-building talks & workshops
Sharing our experience in strategic storytelling and sustainability is the most exciting thing we do.
Recently voted the Regenerative Storyteller of the Year (2023) by Regenerative Travel, and the #1 Storytelling Agency by Newsweek Magazine, our team thrives on helping destinations succeed as sustainability leaders and pioneers in this exciting new travel era. With a portfolio of over 300 films and global sustainable storytelling experience in over 45 destinations around the world, our team would love to engage your audience with thought-provoking, engaging presentations across important sustainable travel themes.
Topic Themes
Sustainable Tourism
Conservation and Stewardship
Community-Based Tourism
Outdoors and Adventure
Arts and Culture
Food and Wine
Climate Solutions
Local Voices
Regenerative Travel
Accessibility and Inclusion
Capacity Building Services
In our effort to help build capacity, we offer four unique services. Invite GLP Films to your upcoming event as a (1). Keynote Speaker (2). Panelist or moderator (3). For a storytelling film showcase, or (4). For a Sustainability and Storytelling Strategy Workshop. Our presentations focus on sustainability, strategic communications, destination management, and storytelling and are fully customizable to the needs of your audience.
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Ready to inspire your audience with actionable sustainable tourism training that transforms your tourism businesses? Book Rob Holmes, a proven sustainability speaker and storytelling speaker, for your next event.
Rob has captivated audiences at over 70 events across more than 20 countries as a leading expert in multimedia content, s and strategic marketing. He transforms complex sustainability concepts into compelling narratives that drive real industry change—combining deep expertise with powerful storytelling that inspires audiences to take action.
As a sought-after presenter at premier industry events including TravMedia/IMM, ITB Berlin, WTM London, and CREST World Tourism Day Forum, Rob brings both credibility and creativity to every stage. His signature approach weaves hands-on storytelling expertise with engaging short film examples, creating emotional connections that make sustainability strategies stick long after your event ends.
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Transform your event into a catalyst for industry change with expert panel leadership that drives meaningful dialogue. The most impactful events unite industry champions around critical topics like sustainable tourism development, regenerative tourism, stewardship, and community-based tourism—creating conversations that spark real action.
As an experienced sustainability and storytelling speaker, Rob brings an informed third-party perspective that bridges multiple stakeholder sectors across the tourism industry. Whether serving as an insightful panelist or dynamic moderator, he elevates panel discussions with strategic depth and compelling storytelling that keep audiences engaged and inspired.
Rob has energized panels at premier industry events including the TravMedia Summit and Power of Partnership Stewardship Summit, consistently delivering the balanced expertise and authentic passion that make panels memorable. Plus, our extensive network of industry partners allows us to recommend additional panelists who complement your event's vision and amplify its impact.
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6 Beautiful Videos -> 6 Powerful Stories -> Endless Results
Ready to inspire breakthrough thinking through the power of visual storytelling? Experience GLP's signature short film showcase—a dynamic learning format that transforms how your audience approaches sustainable tourism development.
This engaging showcase goes beyond traditional presentations, inviting attendees to sit back, connect emotionally, and dive deep into meaningful conversations sparked by authentic, award-winning film examples curated specifically for your event theme. Rob Holmes guides participants through 5-6 global case studies using our proven Challenge | Approach | Solution framework.
Each carefully selected film becomes a masterclass in strategic storytelling, revealing how destinations successfully harness visual narratives to achieve ambitious goals in sustainable and regenerative tourism, stewardship, conservation, and nature-based climate solutions. Participants leave with actionable insights and renewed inspiration to tell their own compelling sustainability stories that drive measurable impact.
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Transform your destination's sustainability approach with workshops that unite stakeholders and accelerate meaningful change. Drawing on 15+ years of thought leadership specializing in sustainable tourism, our custom workshops (4-hour, 1-day, or multi-day formats) deliver the strategic clarity destinations need to thrive in tourism's new era.
Today's destinations must embrace regenerative tourism principles, align diverse stakeholders, and authentically engage local communities in destination management—all while telling compelling stories that inspire action. Our hands-on, collaborative workshops provide the roadmap and tools to reposition your destination for sustainable success.
Participants dive deep into integrated strategies covering sustainability and regenerative stewardship, strategic storytelling, earned media mastery, targeted social marketing, trade development, and community engagement.
Every session is tailored to your destination's unique challenges and opportunities, ensuring participants leave with actionable plans they can implement immediately to drive measurable tourism impact.
“Storytelling is a powerful tool that can be used to communicate the core vision of a brand and protect a destination's most valuable assets - its culture and heritage, people and livelihoods, and natural environments.”
— Rob Holmes, Founder and Chief Strategist of GLP Films
The Power of a Well-Told Story Transforms Hearts & Minds
Video storytelling has always been at the heart of the work we do. Our stories aren’t like traditional travel videos. And that is a strategic choice. With over 15 years of focus on the sustainable tourism industry, we have developed a proven strategy and crafted compelling video stories to help destinations achieve their goals in several key areas. Here are a few examples.
Example 1: Regenerative + Responsible Travel: “Baan Talae Nok, Thailand”
For villages in Southern Thailand like Baan Talae Nok, the mangrove forests are their supermarket, a protective barrier from the sea, and a habitat to be preserved. Homestays provide responsible travelers with the best travel experiences. A chance for cultural exchange, to see and learn about a place through the eyes of a local villager, and an opportunity to slow down and be a part of a community. Mangrove conservation leads to a sustainable community-based tourism model in southern Thailand's Baan Talae Nok village along the Andaman Coast in this winner of Travel Weekly's Gold Award for Best Destination Marketing Video.
Example 2: Stewardship + Community: “The Soul of Sedona”
Facing over-tourism and negative sentiment from local residents, Visit Sedona leveraged storytelling to change its sustainability messaging and inspire its community to see the value of tourism while also educating visitors on how to be better stewards and protect the "Soul of Sedona".
Example 3: New Markets + Trade Development: “Kohunlich - Guided by Nature”
How do you reach new customers and tap into the future of tourism? You need to tell a new story. The Explorean Discovery Resorts used authentic storytelling featuring local voices to connect to the soft adventure and sustainable tourism traveler. GLP leveraged our industry leading trade distribution network to connect the stories to the marketplace to help increase bookings.
Example 4: Sustainable Tourism + Travel Dispersal: “Azores Stewardship - Food and Wine”
The Azores has fully committed to an integrated and accredited sustainability development plan to become a leading sustainable destination in Europe. The challenge was to balance tourism. How do you encourage dispersal? Tell fresh stories from lesser visited islands featuring all-season activities. By centering the passionate voices of local business leaders, the beauty and resilient spirit of the Azores shines through.
Dig Deeper — GLP Case Studies
Each training session draws on global real-life case studies from our portfolio of award-winning campaigns.
Past Events
Testimonials
Looking for top-tier travel industry speakers dedicated to the future of travel? Let’s talk.