Conservation, Outdoors, and Community Tourism (Lakes Region, Chile)
GLP Films partnered with the National Tourism Service (SERNATUR) to shine a light on Chile’s stunning Lakes Region, promoting it as a premier destination for sustainable and responsible tourism. During this strategic campaign, we uncovered and shared compelling stories that highlight the region’s deep-rooted communities and commitment to conservation, stewardship, and adventure tourism.
Campaign Highlights
INDIGENOUS + COMMUNITY TOURISM
GLP highlighted exemplary community and Indigenous tourism initiatives.
CONSERVATION + STEWARDSHIP
Our films showcased the cultural and environmental conservation of the region’s unique offerings.
SUSTAINABLE TOURISM
GLP crafted stories targeted to responsible, sustainable international travelers
Details
Partner: National Tourism Service of Chile (SERNATUR)
Location: Lakes Region, Chile
Key Themes: Community Tourism | Indigenous Tourism | Conservation | Stewardship | Adventure Travel
CHALLENGE:
Icalma, Huilo Huilo, and Cochamó Valley are relatively remote, protected areas situated in Chile’s renowned Lake District and Volcanoes region. The local communities have worked hard at preserving and conserving their land and culture while slowly opening up to sustainable tourism. The Chilean Tourism Board wants to attract more international travelers to this area who are responsible travelers and enjoy experiencing some of the new tourism products being offered, such as Community and Indigenous tourism, as well as adventure tourism (hiking, climbing, and mountain biking).
SOLUTION:
GLP created compelling stories for each region (along with three main pillar films, blog content, and social media content) to attract responsible, sustainable travelers who are interested in experiencing Indigenous and Community tourism, culture, gastronomy, and adventure travel.
Key Goals
HIGHLIGHT THE AREAS’ STORIES OF CONSERVATION AND SUSTAINABLE TOURISM DEVELOPMENT EFFORTS.
ATTRACT MORE RESPONSIBLE, SUSTAINABLE TRAVELERS TO THE REGION.
SHINE A LIGHT ON LOCAL STEWARDSHIP AND COMMUNITY PARTNERSHIP.
Video Storytelling
CHILE TRAVEL: TRAILER
GLP Films partnered with the National Tourism Service (SERNATUR) to highlight Chile’s stunning Lakes Region and promote it as a premier destination for sustainable, responsible tourism. During this strategic campaign, we uncovered and shared compelling stories that highlight the region’s deep-rooted communities and commitment to conservation, stewardship, and adventure tourism. This trailer film highlights three relatively remote, protected areas- Icalma, Huilo Huilo, and Cochamó Valley- located in Chile’s famous lakes and volcanoes region. The local communities have worked hard at preserving and conserving their land and culture while slowly opening up to sustainable tourism.
FROM LOGGING TOWNS TO ECO PARADISE: THE TRANSFORMATION OF HUILO HUILO, CHILE
Once remote logging towns surrounded by ancient rainforest, these communities have reinvented themselves as leaders in sustainable tourism and conservation. Today, travelers come here to hike through misty forests, chase waterfalls, soak in natural hot springs, and experience Mapuche culture — all while supporting local people who are protecting the land they once cut down. From sawmills to sustainability, this is the story of a region reborn — where conservation, culture, and community come together in the heart of Patagonia.
COCHAMÓ VALLEY: A VALLEY AT A CROSSROADS
This film tells the powerful story of how local families, NGOs, and international allies came together to protect Cochamó from the growing threats of mass tourism and industrial development. With no national park protections in place, this grassroots coalition established vital regulations—implementing visitor education, waste management systems, and even a protected sanctuary—to safeguard the valley's future.
MOUNTAIN BIKING THROUGH MAPUCHE SACRED LAND IN INCALMA, CHILE
This story shares the journey of the local community in developing sustainable tourism through mountain biking trails along the sacred Batea Mahuida volcano and the magical Araucaria trees, renowned for this part of the world. It is a powerful example of Indigenous community tourism, preserving cultural heritage, conserving its natural beauty and land, and generating economic opportunities in a remote part of Chile.
Media Coverage
AZURE ROAD
🌋 Meet The Volcano Lady of Chile — Isabel Correa, a pioneer of sustainable tourism in Chile’s Araucanía region.
Nearly 30 years ago, Isabel followed the magnetic pull of Conguillío National Park and built La Baita, one of Chile’s first ecolodges. What began as a single cabin has grown into a model of community-rooted, low-impact tourism — blending hospitality with conservation and respect for Indigenous Mapuche traditions.
In her powerful story, written by our Content Editor Nicole Melancon for AzureRoad, Isabel shows what it means to build not just a lodge, but a legacy of stewardship.
