CASE STUDY
Regional Content Strategy for Loreto, Baja California Sur
Content Strategy & Creation to Position the Loreto Region as a Must-Visit Destination for Nature & Adventure Travelers
Partner: Visit Baja California Sur
Key Themes: Soft Adventure | Nature &Outdoors | Culture & Heritage | Slow Travel
Challenge:
Visit Baja California Sur sought a full-service marketing agency to create a comprehensive communications strategy and targeted written content for a new website highlighting Loreto’s undiscovered, unique natural, and cultural experiences.
Visit Baja Sur also wanted a full regional content strategy to be designed for Loreto, in an effort to establish the city as a unique destination in the region.
Solution:
GLP designed, developed, managed, and implemented a new regional content strategy for Loreto in an effort to establish the city as an undiscovered destination in the region.
GLP partnered with a content writer to create high-quality articles and social media campaigns and worked directly with Loreto on a strategic way to put the content in front of their target audiences.
What's unique about this campaign?
While GLP is widely known for its award-winning video storytelling, this campaign is unique in the fact that it does not involve video production, but rather focuses wholly on content and marketing strategy and non-video content creation. GLP partnered with Visit Baja California Sur to develop a comprehensive communications strategy and targeted written content for a new website highlighting Loreto’s undiscovered, unique natural, and cultural experiences.
GLP’s partner in this campaign has a very specific goal on how to position their destination, and GLP is developing all of the written content to align with said goal. By developing this new content, along with the strategic plan to reach Loreto’s target audience, GLP is working to position the Loreto region as an undiscovered destination for nature, soft adventure, and cultural exploration.
