Exploring Sustainability in Mato Grosso do Sul: Adventure, Conservation, & Culture
Partner: Mato Grosso Tourism Foundation
Location: Bonito and the Pantanal, Mato Grosso do Sul, Brazil
Key Themes: Adventure, conservation, Sustainability, Cuisine, Slow Travel, Cultural Preservation
Deliverables: 2 full-length films + social cuts
Challenge:
In order to draw more travelers from North America and Europe, the Mato Grosso Tourism Foundation aimed to spotlight its distinctive attractions in Bonito and the Pantanal. The tourism foundation also sought to position the state as a premier sustainability destination, highlighting the exceptional sustainability measures adopted by tourism operators and attractions in order to preserve the region’s pristine natural environment.
Solution:
The Mato Grosso Tourism Foundation partnered with GLP to help promote & securely position Mato Grosso do Sul as a premiere sustainable & adventure tourism destination globally. GLP spent 10 days filming in Bonito and the Pantanal, interviewing local guides, tour operators, and entrepreneurs in order to tell the powerful story of the region and showcase its unique adventure and cultural offerings.
Details:
Situated on the southwestern border of Brazil, the state of Mato Grosso do Sul is known for its unique ecotourism offerings. From its pristine water systems to its rich cultural heritage of the “Pantanal cowboys,” Mato Grosso do Sul has so much to offer travelers. On top of it all, the state is highly dedicated to implementing sustainability initiatives into all aspects of the tourism industry in order to preserve its fragile ecosystem and incredible biodiversity for future generations.