Adventure for the Soul
Georgia, a small yet poignant country at the crossroads of Europe and Asia, is nestled between the mountainous Caucasus region and the Black Sea. With stunning natural landscapes across various micro-climates, ancient fortress towns steeped in rich tradition, and a hip, modern capital hub, Georgia’s ethnically diverse population of over 10 million are marking the map as an absolute must-go location for the ultimate thrilling adventure, cultural experience, and gourmand’s dream—everywhere a departure and destination for discovery.
the land of otherworldly adventure, culture & culinary experiences
For generations, the Georgian Caucasus Mountains have been luring the adventurous to their untamed rivers, scaleable canyon walls, and monastery-topped summits. Today, it's these same pristine landscapes that are putting Georgia on the map as the world's next must-visit adventure destination. Adventures in Georgia include: hiking, trekking, mountaineering, biking, rafting, birding, and a long-list of national parks and protected areas.
Located at the intersection of Eastern Europe and Western Asia, Georgia is rich in human history dating back to approximately 1.8 million years. Three cultural monuments are listed as UNESCO World Heritage Sites, including the Svaneti region - home to quaint villages and medieval stone watchtowers that look out over the incredible Caucasus Mountains. Georgia is known as one of the friendliest nations, with their belief that a “guest is a gift from god.” Don’t be surprised if you are invited into a local’s home for a traditional Supra, better known as a feast.
Nothing tells you more about the spirit and culture of a country than its cuisine. Winemaking has been practiced in Georgia for over 8,000 years. Dambal khacho, a rare sort of Georgian cheese has been added to UNESCO’s Intangible Heritage. Georgian national dishes are amongst the best in the world for their diversity and taste. Each historical province of the country has its own distinct culinary tradition that has been refined for centuries.
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This marketing campaign is a partnership between GLP Films and the Georgia National Tourism Administration (GNTA). GNTA is responsible for development, promotion and maintenance of Georgia’s unique tourism experiences. Their mission is to ensure sustainable tourism development through positioning Georgia as a unique travel destination on the international tourist map, improving visitor experience and maximizing their expenditures to significantly contribute to the national economy by effective cooperation with strategic partners.