GLP Films Creates Short-Film for UNWTO’s 2017 Sustainable Tourism Initiative
Film inspires public and private stakeholders to take action towards initiatives that support sustainable tourism development
GLP Films partnered with the United Nations World Tourism Organization (UNTWO) to create a short-film that inspires awareness and action for the 2017 International Year of Sustainable Tourism for Development (IYSTD). The UNWTO, the United Nations Specialized Agency for Tourism, has been mandated to facilitate the organization and implementation of the International Year, in collaboration with governments, relevant organizations of the United Nations system, international and regional organizations and other relevant stakeholders. GLP Films, an award-winning production and marketing company with roots in sustainability, used footage from around the globe and educational messaging to craft the short inspirational film.
On the creation of this recent film, GLP Film’s Founder and Chief Strategist commented, “We are pleased to contribute to this sustainable tourism initiative, which builds on our commitment to the health and longevity of the travel industry and the power of storytelling to inspire change and raise awareness.”
The UNWTO enlisted the expertise of GLP Films to create a film with the central theme, “Tourism is much more than you imagine.” GLP used footage from several countries in Latin America as well as India, West Africa and Europe. The film includes messaging to educate and remind viewers about the benefits of sustainable tourism.
The 2017 IYSTD is a unique opportunity to raise awareness of the contribution of sustainable tourism to development among public and private sector decision-makers and the public, while mobilizing all stakeholders to work together in making tourism a catalyst for positive change. In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector than can contribute to the SDGs.