Public Relations Specialist

Company Overview

GLP Films (GLP) is an award-winning full-service content marketing agency dedicated to sustainable tourism. As trusted partners with over 16 years of expertise across the travel, outdoor recreation, and conservation industries, GLP works with top brands, organizations, and destinations to embrace sustainability and become impact-driven leaders to drive positive change. GLP’s success has been accomplished through global strategic marketing campaigns, award-winning storytelling and communication plans, popular educational workshops, and speaking opportunities around the world. GLP’s campaigns are thoughtfully designed to help clients achieve their strategic goals in sustainability, stewardship, conservation, and nature-based climate solutions, positioning them as leaders in this evolving landscape. Learn more at LinkedIn, Instagram, YouTube, or check out our website: https://www.glpfilms.com 

Position Overview

GLP is seeking a dynamic, creative, and highly skilled Public Relations Specialist to amplify the company’s voice and reputation across the tourism, outdoor recreation, conservation, and sustainability industries. This exciting new position will be responsible for crafting and executing strategic PR campaigns, managing media relations, and creating compelling content that aligns with GLP’s mission, values, and campaign needs. 

This role requires a strategic thinker with excellent communication skills, a knack for storytelling, and a passion for sustainability, travel, outdoor,s and/or conservation. The ideal candidate will have experience in public relations, media outreach, and content creation, with a proven track record of building brand awareness and engagement.

Key Responsibilities

Media Relations:

  • Develop and maintain relationships with journalists, influencers, and media outlets in the sustainability, tourism, conservation and/or marketing sectors.  

  • Proactively pitch stories, press releases, and other media opportunities to relevant publications.  

  • Monitor and report on media coverage, providing insights and recommendations for future campaigns.  

Content Creation:

  • Help write and distribute press releases, media kits, and other PR materials.  

  • Collaborate with the marketing team to create blog posts, social media content, and other materials that enhance brand visibility.  

  • Ensure all content aligns with GLP’s mission, values, and voice. 

Strategic PR Campaigns:

  • Plan and execute PR campaigns that drive awareness and engagement for GLP’s initiatives and client campaigns.  

  • Identify and capitalize on opportunities for thought leadership, including speaking engagements, awards, and partnerships.  

  • Measure the success of campaigns using analytics and provide actionable insights for improvement.  

Requirements

  • Minimum of 3 to 5 years of experience in public relations

  • Bachelor’s degree in Public Relations, Communications, or Marketing

  • Proven ability to build and maintain relationships with media professionals.  

  • Proficiency in media monitoring and all current PR tools.  

  • Exceptional organizational and time-management skills, with the ability to prioritize effectively.

  • Strong written and verbal communication skills.

  • Knowledge, interest, and experience with travel, outdoor recreation, and/or sustainability issues is preferred

  • Ability to thrive in a virtual environment

  • Solid team player, enthusiastic, self-starter, and proactive

  • Excellent writing, communication, organization, and interpersonal skills

  • Mac / Apple devices (e.g., Mac computer), Google Workspace (Docs, Sheets, Calendar), and experience with related applications

Key Benefits

  • Opportunity to work with an award-winning content marketing agency

  • Growth potential within the existing team

  • Flexible weekly and monthly work hours

  • Remote virtual work (North America-based preferred)

  • Working with a mission-driven team that is creating positive change across tourism, outdoor recreation, conservation,n and sustainability industries

Position Details

  • Start Date: ASAP

  • Location: Virtual / Remote (North American-based preferred)

  • Status: Part-time contract/1099 position (hours TBD by candidate experience, company needs)

  • Compensation: Salary (TBD based on candidate experience)

How to Apply

Thank you for your interest in this new position. Please submit your resume, cover letter, and 3 industry references to hello@glpfilms.com. Due to the submission volume, we unfortunately cannot reply to every applicant, but we will get back to you if there is a good fit. No follow-up emails or phone calls, please. Thanks! ~ Team GLP