PATA & GLP Films Webinar
#TourismStrong: Solutions for Sustainable Travel Recovery
September 2020
#TourismStrong: Solutions for Sustainable Travel Recovery
Nature, the outdoors, and wellness will be the experiences driving sustainable travel through the pandemic and into the future. For many destinations, this urgent focus provides a chance to strengthen or pivot their business model to welcome sustainable travelers seeking connections with nature as part of their renewal. Showcasing inspiring, real-life examples from the recent GLP Films #TourismStrong video series, Rob Holmes, Founder GLP and Graham Harper, PATA Director of Sustainability, discuss communities and destinations adapting, innovating, and overcoming these challenging times. Learn from travel industry peers, from Community-Based Tourism village in Southern Thailand to an inbound tour operator in Ecuador specializing in eco-tourism and adventure travel, rising to the challenges of the pandemic to build a stronger, more sustainable future.
Listen to this webinar to learn how destinations and travel brands can:
develop new products and experiences rooted in nature
draw on community strength to build local markets
highlight sustainability to attract high-value, responsible travelers
leverage storytelling in sustainable tourism content marketing strategies
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