Custom Workshops

Leveraging 15+ years of thought leadership in tourism, sustainability, and storytelling, GLP’s hands-on, customizable workshops are popular with destinations and tourism businesses seeking to educate and unify their stakeholders around key travel trends, from sustainability to regenerative tourism and destination stewardship.

Why book a workshop?

The data is in: travel industry challenges, from climate change to overtourism and environmental degradation, are influencing traveler behavior. According to Booking.com’s 2022 Sustainability Travel Report, 81% of global travelers now believe sustainable travel to be essential, with 71% promising to “travel more sustainably” over the next year.

Our industry’s success depends on connecting to this consumer & industry momentum, and GLP’s workshops help you do just that. With expert knowledge and years of thought leadership in content marketing, tourism and sustainability, our workshops help attendees maximize their potential within the tourism industry. With our workshops, your destination and its stakeholders will learn how to:

Utilize industry trends and strategic storytelling to support your messaging, grow your business, and reach your goals
Build partnerships and grow your supply chain network
Discover how to engage local communities to have a voice in the tourism industry
Create a content strategy plan for your destination or organization

Wooden table setting with plates, cutlery, and glasses, featuring a cheese and meat platter, bruschetta topped with tomato and cheese, and a fruit tray with sliced melons, grapes, and apples.

Person climbing over a rustic wooden gate on a grassy hill.

Poolside area with lounge chairs, umbrellas, thatched-roof building, and potted plants.

Colorful mural on an abandoned ship with ocean, palm trees, and a woman's face.

Sample Workshops

Many DMOs are turning from destination marketing to destination management in an effort to strike a balance that supports sustainable growth, brings economic resilience to local communities, and preserves local culture and heritage, all the while mitigating common challenges like overtourism and environmental degradation.
This workshop highlights communities and destinations adapting, innovating, and overcoming these challenging times. By putting sustainability at the core of their business model, these destinations and communities are positioning themselves for success as traveler preferences change.
Learn the important role that strategic communications play in achieving targeted business goals, and discover how the power of collaboration can amplify your marketing message and distribution by looking to local tourism supply chain businesses as strategic partners and not industry competitors.
Communication, collaboration and connections have been critical for businesses as they work towards recovery through the global pandemic crisis. Content marketing provides a proven approach to connect and engage your best audience to bring meaningful growth to your tourism business. And the key to successful content marketing is compelling content.
Showcasing inspiring, real-life examples from GLP’s award-winning films, this workshop provides best practices and insider tips to building out your content marketing strategy by putting authentic storytelling and sustainability at the heart of your content marketing program.
This workshop leverages GLP’s global filming and content experience to educate communities on key travel and industry trends in sustainability, regenerative tourism, destination stewardship, and more. It includes award-winning videos, global case studies, and education and training in strategic storytelling and communications, content marketing, destination management, and more.
Film Showcase- In this film showcase, the audience experiences the powerful stories of the people and places in the global tourism industry who are working towards a stronger future for our industry and our planet. The showcase includes award-winning videos supporting important industry trends, from destination management to sustainable and regenerative tourism.

Each Includes

GLP is continuously collecting cutting-edge data on travel and industry trends. All of our workshops rely upon updated industry research to inform our content. From collecting important stats to analyzing global case studies and attending key industry events, we seek to educate ourselves on the most up-to-date trends in order to keep our workshops timely and fresh.
Our workshops leverage real-world, global case study examples from GLP’s exclusive portfolio. From Mexico to Armenia, our case studies provide real-life examples of important industry topics, from sustainability to destination management. Check out some of our case studies here.
GLP has created an extensive portfolio of award-winning videos. Our workshops leverage our 15+ years of experience in global filming (in 45 + destinations) and content experience, offering visually-compelling and engaging experiences for attendees.

Our workshops are tailored to fit your audience and content needs. Schedules can be modified into half-day (2-4 hours), full-day, or two-day formats.

Where We've Been

Association of Croatian Travel Agencies

Split Croatia, 2022
"Future of Travel: Content Marketing to Strategic Storytelling”
Friends of Fundy

Bay of Fundy, New Brunswick, Canada, 2022
“Regenerative Tourism and Strategic Storytelling”
APM Group International

Dilijan, Armenia, 2019
“Strategic Branding & Marketing for Sutainability”
PATA Human Capacity Building Program

Nur-Sultan, Kazakhstan, 2019
“Explore the Art of Strategic Storytelling”
Sustainable Travel Finland

Finland, 2022
“Strategic Storytelling for a Sustainable Future”