News
To Market Stewardship, Use Local Voices: Sedona, AZ
Written by GLP’s Holly Prievo, this article zeros in on how a strategic video campaign can leverage local participation in order to shift a destination away from “destination marketing” and toward “destination management.” This shift can help destinations all over the globe avoid overtourism, increase responsible stewardship, and ensure long-term sustainability.
ESG Storytelling Through Video
Turn your ESG metrics into compelling stories that drive people to experience your tourism offerings.