From culinary to poetry traditions, dances to dramatic performances, there are cultural heritage gems around the globe that inspire great storytelling.

Travelers still value real human input for their travel plans. From health and safety, to insurance and cancellations, travel advisors are making a comeback.

Food Stories Unknown: Lessons from Anthony Bourdain for the Travel Industry

Food and culinary traditions are at the core of a destination’s cultural heritage and should also be at the core of its travel content.

From Mayan to Maasai culture, Sámi to Seneca, indigenous people are very much a part of inclusive and sustainable tourism.

Sustainability means inclusivity. Read more about putting accessible tourism at the heart of your travel content.

The future of tourism is green and blue, with a growing network of coastal and marine initiatives that focus on sustainability.

Good stories put the soul into sustainability. They allow us to see a destination through the lens of local people.

Travel writers play a critical role in any travel brand’s earned media campaigns. By working with a talented and connected writer, travel brands can cost effectively reach a target audience. However, not all writers are created equal. Since a writer is your marketing megaphone, it is important to work with someone that is invested in a destination’s long-term sustainability.

A destination experiences a tragedy - natural disasters, war, economic problems... Then, global media outlets spread the word, bookings decrease and tourism drops. Negative, inaccurate press about the state of tourism in a destination can be an uphill battle. However, marketing can provide solutions to change global traveler perceptions and help market that a destination is "open for business".

The COVID-19 pandemic was a rallying call to people working in the travel industry and, in particular, to those who are dedicated to sustainable tourism and all its guiding principles. One particularly influential chorus of changemakers was created during this time - the Future of Tourism, a coalition of six leading sustainable NGOs, who then went on to gather up a rapidly growing membership of hundreds, of which we are now one.

Top tips to avoid greenwashing in travel content while growing online traffic with truly green and responsible travelers.

Conservation is in crisis. When there are no tourists, there is no funding. Learn how to create content to fund wildlife conservation in its hour of need.

Seeing animals in the wild is highly emotional, yet wildlife storytelling in tourism is largely unexplored. See some of our best wildlife tourism stories.

Which do you prefer? Sustainable, green, transformative, regenerative, responsible? Or do you just want to travel in a way that's good to planet and people?

From urban cycling to mobility apps, sustainable tourism must tap into tech. Smart Tourism improves accessibility, health and safety and low carbon practices.

Regeneration of cultural heritage into something contemporary that educates and excites visitors is a growing aspect of tourism.

It’s time for tourism stakeholders to leverage content marketing to protect our Earth - learn more about restoration, regeneration and rewilding in your content.

Spurred by environmental reports on biodiversity, rewilding is a growing area of tourism. Learn how to ‘Go wild with travel content.

Silence is golden, green, and sustainable. We need to start shouting about it in our tourism content. We love silent spaces in tourism and we believe they are the new must-have in tourism destinations.