As travelers, we too can have an impact and help women around the world thrive. We can use our travel choices and purchasing power to help enhance gender equality around the world and provide more women with sustainable employment through the travel industry. Travelers can support women’s jobs in the global hospitality industry by choosing women-led travel outfitters, employing female guides, supporting women-owned businesses and local non-profits in the places they visit.

Check out these tips on how you as a traveler can use your purchasing power to make a difference in women’s lives.

(and how the travel industry can promote them)

Discover the benefits of traveling during a destination’s off-season.

Written by GLP’s Holly Prievo, this article zeros in on how a strategic video campaign can leverage local participation in order to shift a destination away from “destination marketing” and toward “destination management.” This shift can help destinations all over the globe avoid overtourism, increase responsible stewardship, and ensure long-term sustainability.

Turn your ESG metrics into compelling stories that drive people to experience your tourism offerings.

Sustainable tourism is growing in Europe and Norway, Switzerland, and Croatia are leading the way.

Sustainability in travel and tourism became a trend shaping the whole industry. Whereas in general it’s a very positive approach, you have to have holistic awareness and curiosity to perform it well and avoid mistakes made despite good intentions.

Companies & Tourism Boards can encourage guests to embrace LNT principles, thus preserving and even enhancing the natural beauty of their locale.

Around this time of year, businesses across all sectors, including the travel industry, should start thinking about their content for the following year. What goals are you trying to achieve? What strategies can you employ to reach those goals? How can your content marketing bolster those efforts?

For sustainability-minded travelers, whose numbers are growing by the day, accommodations can be a frustrating  part of their planning process. Greenwashing certainly is an issue. But so is the complete opposite — not enough information for hotels that are actually doing spectacular things for the environment and the communities they serve.

Gen Z travelers are unique. Here are some Gen Z travel trends to keep in mind when creating your travel content.

Successful content marketing is requires you to communicate your organization’s values, offerings, and capabilities. Tactically solidifying your message allows you to build your brand.

What are the pillars of sustainability when it comes to tourism? Learn more about how to go beyond “people, planet, profit” to truly make tourism regenerative and leave your destination better for the next generation.

In-destination transportation is encouraging people to leave their cars parked and take a walk or a bike to see these wild-places. Supporting/promoting micro and mass-transit solutions augments sustainability branding and helps visitors make travel decisions.

How to create quality content geared towards the over two billion millennials on the planet.

Four steps to help ensure your evergreen content stays vibrant to a variety of travelers at all times of the year.

With less than a decade left for achieving the Sustainable Development Goals (SDGs) in 2030, there has been a significant shift in focus to make tourism a force for good. In order for this type of transformation to take place, destinations, DMOs, and tourism boards must take strategic steps toward sustainable development.

For those looking less for the all-inclusive vacation and, instead, are seeking authentic, fulfilling travel that won’t drain their bank accounts, the solution: educational vacations.