Destination marketing does not have to start with what we think is considered nature, it can start with the first step we take into the outdoors.

As sustainability is once more on the radar for the tourism industry, the food conversation around the boardroom tables must move from jam to justice.

This is the last piece in an in-depth and reflective series on Community-Based Tourism written by Elisa Spampinato.

GLP invites organizations of any size, from any industry, to submit their untold story of sustainability for a chance to win a custom video produced and distributed by GLP and global partners.

Let’s look at some categories we believe every destination should be attentive to as they make the shift from overtourism into sustainable tourism.

GLP wins Gold in Travel Video and Travel Web Series categories for Sustainable Thailand and #TourismStrong video campaigns

The tourism industry has typically measured success through economic indicators. But as we're starting to recognize the negative impacts of overtourism, it’s clear that economic data is only a small piece of the tourism story and falls short of painting a full picture of a destination’s wellbeing.

It is important to ensure gender equality when creating sustainable tourism content. Here are 10 tips to help empower women in your travel content.

GLP Films is proud to have our Founder and Chief Strategist, Rob Holmes, presenting for the fifth consecutive year at the ITB Berlin Convention 2022.

GLP Films is proud to once again be the official storytelling partner and co-host for ITB Berlin’s Green Destinations Story Awards. This yearly event pulls destinations across the globe into a powerful, feel-good competition of “Good Practice Stories” that demonstrate sustainability within tourism.

Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.

Technology’s role in sustainability has come a long way. Hotels have recognized the tech potential in their sustainability reporting, cost savings, traveler communications, and marketing campaigns. And we have a feeling tech is only just getting started for sustainable hospitality.

As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.

The goal of community engagement should be to connect travelers with local communities to enrich the travel experience and concurrently benefit the community. For a sustainable hotel, this means making efforts to enhance the company's sustainability while aligning with community values.

The United Nations Sustainable Development Goals are a set of 17 categories that aim to make a more prosperous, sustainable, and equitable world. Tourism is uniquely equipped to align with the United Nations SDGs due to its vast impact and dependencies across a variety of industries.

To begin understanding what Community-Based Tourism really is, we suggest adopting a new gaze that moves away from thinking of tourism simply as a product. CBT is more a way of experiencing tourism, rather than a specific service or a series of activities. CBT focuses strongly on the relationships between the hosts and the guests, and this interaction becomes what structures the whole experience.

As boutique hotels and the travel industry are coming to realize, sustainable tourism is now expected by travelers and is not going away. Regenerative travel however, goes beyond sustainability in not just focusing on eliminating harm, but rather creating a positive impact. Boutique hotels can leverage sustainability and regenerative principles to both improve business and protect the environment.

One of the ways to design your content calendar is to look at topics that are going to be front and center in your industry, and that relate to your business’s values, mission, services, or products.

‘Community-Based Tourism’ (CBT) is a term that is gaining more media attention at the global level. Nevertheless, too little is being regularly shared about this, and, consequently, confusion over the terminology is common among tourists.