News
Crafting Educational Vacations that Benefit the Traveler and Host Community
For those looking less for the all-inclusive vacation and, instead, are seeking authentic, fulfilling travel that won’t drain their bank accounts, the solution: educational vacations.
GLP Films Reaches Finalist Status in 2022 “Adventure in Motion” Global Film Contest
Two films produced by GLP Films have made it to the public voting round as finalists in different categories in the Adventure Travel Trade Association (ATTA)’s 7th Annual “Adventure in Motion” film contest.
3 Ways to Cut Down on Plastic Consumption in 2022
It’s important to acknowledge the current plastic crisis and evaluate ways to be more mindful of our individual footprint. To accomplish this, we need to look at ways to reduce our single-use plastic consumption at home or on the go, and understand other ways to be a part of a positive change.
3 Reasons Evergreen is a Good Look for Your Tourism Marketing Content
Every industry needs evergreen content, including the tourism industry. Thankfully, creating, repurposing, recycling, and updating it is a completely sustainable practice.
Nature is Everywhere: Why You Don’t Need a National Park to Promote the Outdoors
Destination marketing does not have to start with what we think is considered nature, it can start with the first step we take into the outdoors.
Sustainable tourism is not just about making jam
As sustainability is once more on the radar for the tourism industry, the food conversation around the boardroom tables must move from jam to justice.
Welcoming Multiple Narratives in Travel Marketing
This is the last piece in an in-depth and reflective series on Community-Based Tourism written by Elisa Spampinato.
GLP Films Introduces Storytelling Competition to Support Global Sustainability
GLP invites organizations of any size, from any industry, to submit their untold story of sustainability for a chance to win a custom video produced and distributed by GLP and global partners.
Key Categories to Consider for a Beginner Sustainable Destination Management Plan
Let’s look at some categories we believe every destination should be attentive to as they make the shift from overtourism into sustainable tourism.
GLP Films wins two travel video awards from North American Travel Journalists Association (NATJA)
GLP wins Gold in Travel Video and Travel Web Series categories for Sustainable Thailand and #TourismStrong video campaigns
The new measures of success: how tourism destinations can begin moving towards sustainability
The tourism industry has typically measured success through economic indicators. But as we're starting to recognize the negative impacts of overtourism, it’s clear that economic data is only a small piece of the tourism story and falls short of painting a full picture of a destination’s wellbeing.
How to champion gender equality in tourism marketing
It is important to ensure gender equality when creating sustainable tourism content. Here are 10 tips to help empower women in your travel content.
GLP brings Sustainability Storytelling to ITB Berlin’s virtual stage
GLP Films is proud to have our Founder and Chief Strategist, Rob Holmes, presenting for the fifth consecutive year at the ITB Berlin Convention 2022.
Green Destinations Story Awards 2022
GLP Films is proud to once again be the official storytelling partner and co-host for ITB Berlin’s Green Destinations Story Awards. This yearly event pulls destinations across the globe into a powerful, feel-good competition of “Good Practice Stories” that demonstrate sustainability within tourism.
How to market for sustainable tourism
Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.
The role of technology in sustainable hotels
Technology’s role in sustainability has come a long way. Hotels have recognized the tech potential in their sustainability reporting, cost savings, traveler communications, and marketing campaigns. And we have a feeling tech is only just getting started for sustainable hospitality.
5 Instagram Tips for Destination Management
As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.
How hotels can achieve sustainability through community engagement
The goal of community engagement should be to connect travelers with local communities to enrich the travel experience and concurrently benefit the community. For a sustainable hotel, this means making efforts to enhance the company's sustainability while aligning with community values.