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Press Releases Holly Prievo Press Releases Holly Prievo

Green Destinations Story Awards 2022

GLP Films is proud to once again be the official storytelling partner and co-host for ITB Berlin’s Green Destinations Story Awards. This yearly event pulls destinations across the globe into a powerful, feel-good competition of “Good Practice Stories” that demonstrate sustainability within tourism.

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Research and Trends GLP Films Research and Trends GLP Films

How to market for sustainable tourism

Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.

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Research and Trends Malena Gatti Research and Trends Malena Gatti

5 Instagram Tips for Destination Management

As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.

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